At COG Digital we know that digital marketing allows businesses to see accurate results in real time. Traditional marketing methodologies such print are difficult it is to estimate how many people actually saw your ad. Additionally, there’s no guarantee to know if that ad was responsible for any sales at all.
On the other hand, digital marketing, provides you with the tools to measure the ROI of pretty much any aspect of your marketing efforts.
Want more proof that Digital Marketing can help your business? Here are some examples:
COG Digital use the latest technologies to analyse your online traffic. We are able to see the exact number of people who have viewed your website’s homepage in real time. We can also see how many pages your users visited, what device they were using, and where they came from, and more!
We use these insights to prioritise which marketing channels to focus on. Every business is different and requires a uniquely tailored digital marketing mix. It is important to consider the channels by which these users are coming to your site. Say for example that 15% of your website traffic was coming from organic search. This would mean that you’d need to spend time to enhance your websites SEO.
Offline marketing methods offer very little information about how your customers perceive and interact with your brand prior to engaging with a salesperson or making a purchase. However digital marketing identifies trends and patterns in people’s behaviour before they’ve reached the final stage in their buyer’s journey. This means that you can make informed decisions about how to attract customers to your website and when is the right time to.
Content Performance and Lead Generation
When evaluating content performance and lead generation it is easiest to compare two scenarios. Firstly, imagine that you’ve created a product brochure and posted it through people’s letterboxes. That brochure is a form of offline content marketing. There is a major issue with this form of marketing. The crucial problem is that you have no idea how many people opened your brochure or how many people threw it straight into the rubbish bin.
Conversely, imagine a second scenario. Imagine that your brochure was on your website. This would enable you to measure exactly how many people viewed the page where it’s displayed. You could take an additional step and also collect the contact details of those who download it by using a form. You’d be able to accurately measure how many people are engaging with your content and generate hot leads from interested users.
At COG Digital we know that strategy is the key to business success. We partner with our colleagues at COG Strategy to ensure that each of our digital marketing campaigns is thoroughly planned out. Once strategically planned, we select the right tools and technologies to trace all of your sales back to a customer’s first digital touchpoint.
We call this attribution modelling. Attribution modelling is extremely useful for digital marketers as it allows us to identify trends in the way people research and buy your product. This information is crucial in helping to understand and make more informed decisions about what parts of your marketing strategy are working and what areas need fine tuning.
COG Digital recognise that for businesses to win online, you’ve got to connect the dots between marketing and sales. We help to improve your customer’s’ journey through the buying cycle by using digital technologies. This in turn is likely to help drive sales and reflect positively on your business’s bottom line.