There are several types of professionals who can be considered experts in social media marketing. These include:
Social media managers: On behalf of a company or organisation, these experts are in charge of developing and putting into action a social media strategy, organising and scheduling content, and interacting with followers.
Social media strategists: They are in charge of choosing the appropriate platforms and target markets as well as developing a content plan that is in line with corporate objectives in order to provide quantifiable outcomes.
Social media marketers are in charge of developing and carrying out social media campaigns, maintaining social media ads, assessing performance and data, and spotting areas for improvement.
Digital marketers: These are specialists in social media, SEO, PPC, email marketing, content marketing, and other digital channels. They frequently have a larger focus on a variety of digital channels.
Content creators: These experts are in charge of coming up with and selecting social media content, such as written posts, photos, videos, and other media that may be posted on these websites.
Community managers are in charge of administering and regulating online communities, replying to messages and comments, and handling client complaints and issues.
These specialists have advanced skills in organising and scheduling material, interacting with followers, developing and executing campaigns, measuring performance, spotting possibilities for improvement, creating and curating content, and administering and moderating online communities.
It’s crucial to keep in mind that many of these experts might also have knowledge or expertise in fields like email marketing, SEO, PPC, and other forms of digital marketing, just like COG Digital.