COG Digital are stoked to support the Soilco business with the launch and ongoing support for their Custom WordPress CMS Website.
The brief was to deliver a smart phone and PC tablet responsive CMS website using WordPress technology, that would be a custom design enbaling the showcasing of the Soilco business, services and product offers.
Soilco is a producer of organic soil improvers. Soilco processes green waste, timber and food at their licensed facilities in Wogamia, Wollongong and Sydney. Since 1985 Soilco has been undertaking composting and waste recycling at its Nowra and Kembla Grange EPA Licensed Facilities. Pioneers in eco-friendly gardening, Soilco has worked with both industry and government, developing and trialing products that set benchmarks in terms of creating recycled organics that are free from pathogens and weeds and blended in an economically viable way.
The new wordpress website enabled easy administrator access for multiple users of different levels of security, and enable easy content updates. The business has various CMS users, each with different requirements, this WordPress website is tailored to ensure the CMS is user friendly for all levels of ability. The website architecture was designed to offer an intuitive User Experience (UX). While the website needed to perform as the product and service showcase for the Soilco brand, it also had to connect seasmlessly with social media, and support the fundamentals of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
News functionality was implemented for content broadcasting, that supported text, image and video content, as well as social media one click sharing across channels such as Twitter, Facebook and Google Plus.
COG Digital launched the website to achieve immediate inbound traffic by being submitting optimised web pages for Search Engines such as Google and Bing. Traffic projects would be supported as the website had a Google analytics account created and connected to the website.
All contact forms had spam protection and also the required plugins to block robot spam.
About the COG Branding Group
The COG Branding Group comprises four companies based in Australia, providing print, design, digital and strategy services in branding and business. COG Digital specialises in websites, digital marketing, digital content, social media, SEO, SEM and eCommerce, and is a trusted Australian representative for WordPress, Magento and a Google Partner. COG Digital is a member of the COG Branding Group.
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