Video Content Is What It’s All About

In this guide you’ll learn why video content is the future of social media.

COG Digital Agency Sydney are experts in social media marketing. Our digital experts  focus on building brand equity and ensuring our social media campaigns deliver against our clients brand image.

For brand marketing, content strategists are rapidly utilizing video and short film as their preferred medium over pictures. Research suggests that video provides a much clearer window to engage target audiences. This being said, it is critical that brand image and video content are perfectly aligned. Otherwise your target audience will feel disconnected from the message your video ad is attempting to portray. To create a harmonious alignment between brand image and video content focus on showing your product in use rather than just showing the product itself.

To digital marketers surprise, live streaming has proved itself a useful digital marketing tool. What begun as a novel gimmick has sprung onto the mainstream stage as a part of social media marketing. 2018 will undoubtedly see brands both big and small using live streaming to capture the attention of followers.

Facebook and Youtube will continue to dominate as the social networks for digital marketers video content. The wave of video content marketing is beginning to rise and with it more and more companies will begin to invest as the potential value and ROI is realised.

The American backpack manufacturer GORUCK realized the potential of live streaming early. They adapted this into their marketing strategy successfully growing their business significantly. They streamed 48-hr coverage of a recent endurance race drawing thousands of followers to watch the event.

Optimizing video content for search engines will be necessary for every company’s digital marketing strategy.

Great technology and software requires smart humans to guide and manage how they are implemented. Our delivery of digital solutions have smart people at the centre, orchestrating customised strategies that use a variety of applications to obtain efficiency and operate optimally for Australian small businesses. COG Branding is human first. We offer both packaged products and customised services – because not all of our clients’ businesses are the same.

Over time it’s become apparent that our skill is in being able to provide value when others are not able – and this continues to remain a core part of the COG Branding purpose. 

Our purpose is to create more time for business owners, and to nurture opportunities through to success.

Our team has a high digital literacy ensuring the solutions and services we supply small businesses and brands are the most appropriate for the business, the most innovative and commercially viable. COG Branding leads as a technology and small business consultancy and operates as a brand and marketing agency.

Our Sydney Branding Agency has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully constructed to make them more profitable, sustainable and enjoyable.

The COG Branding structure ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is in large part due to the robust nature of our broader business model. It’s COG Branding’s mandate to continually push Australia in the right direction to become more innovative, competitive and prosperous. 

We’re focused on providing first class lead generation and digital marketing services, where services are affordable, simple to understand yet deliver leads and perform well. We know you need a trusted professional brand and marketing agency to support your business. With this clarity on our clients needs, our experienced trusted Sydney digital agency offers free quotes and consultations,

so to start succeeding online call us today. (+61 2) 9523 6007

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