In this guide you’ll learn why video content is the future of social media.
COG Digital Agency Sydney are experts in social media marketing. Our digital experts focus on building brand equity and ensuring our social media campaigns deliver against our clients brand image.
For brand marketing, content strategists are rapidly utilizing video and short film as their preferred medium over pictures. Research suggests that video provides a much clearer window to engage target audiences. This being said, it is critical that brand image and video content are perfectly aligned. Otherwise your target audience will feel disconnected from the message your video ad is attempting to portray. To create a harmonious alignment between brand image and video content focus on showing your product in use rather than just showing the product itself.
To digital marketers surprise, live streaming has proved itself a useful digital marketing tool. What begun as a novel gimmick has sprung onto the mainstream stage as a part of social media marketing. 2018 will undoubtedly see brands both big and small using live streaming to capture the attention of followers.
Facebook and Youtube will continue to dominate as the social networks for digital marketers video content. The wave of video content marketing is beginning to rise and with it more and more companies will begin to invest as the potential value and ROI is realised.
The American backpack manufacturer GORUCK realized the potential of live streaming early. They adapted this into their marketing strategy successfully growing their business significantly. They streamed 48-hr coverage of a recent endurance race drawing thousands of followers to watch the event.
Optimizing video content for search engines will be necessary for every company’s digital marketing strategy.
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A study by Direct Marketing found that 57% of consumers say they’re influenced to think more highly of a business after seeing positive comments in the business’ social media feeds (Facebook, Instagram, LinkedIn). Social media is a two-way street. The most effective way to obtain sales is to respond within a 15 minute time frame. Creating a heightened brand awareness is one of the key things a great social channel will do for your brand.
And on this journey inside the many small to medium enterprises that I’ve had the pleasure of pulling apart, turning upside down and inside out, seeking answers to what makes them tick and what makes them flop – I’ve realised that being so engaged with other businesses and their brands I’ve become emotionally beat.
There are some key things to understand when choosing a Sydney Digital Marketing Agency for your Search Engine Marketing (SEM) campaigns, Search Engine Optimisation (SEO) activities, Email Marketing Campaigns and Social Media Campaigning.