Top Reasons for eCommerce Shopping Cart Abandonment

Shopping Cart Abandonment — when shoppers put items in their website shopping cart, but then leave before completing the purchase.

eCommerce For Brands

July 14, 2017

Shopping Cart Abandonment — when shoppers put items in their website shopping cart, but then leave before completing the purchase.

Shopping cart abandonment is a problem common to many eCommerce stores.

Many traditional store retailers once believed that the market share of the consumer industry was shifting towards online channels. This belief that shopping online will eventually wipe out traditional retailers is simply not true.

Question: When was the last time you went into a traditional store, filled your cart then decided to leave?

Some stats to make you feel better if your eComm Website is taking at the cart

1. 90% of leads go cold after an hour
2. Retailers lose $18 billion annually due to shopping cart abandonment
3. Most cart abandonment happens between 8-9pm
4. Most people abandon carts on Thursdays
5. 71% of organic site traffic comes from Google
6. 93% of online buyers are encouraged to buy more products if free shipping is included

Why do shoppers abandon their carts? the top reasons are:

1. Shipping costs are higher than expected or purchase did not qualify for free shipping
2. Customers are not ready for purchase, only researching costs
3. Customers are saving items for later
4. Estimated shipping time was too long
5. Customers are forced to create an account with retailer
6. Preferred payment option was not available

The first step to recovering abandoned shopping carts is to discover the reasons that your customers abandoned their carts in the first place. The infographic below lists 8 common reasons for shopping cart abandonment.

There are many ways to nurture leads and encourage them to complete their transaction. To get in touch with an eCommerce expert contact COG Digital, the Sydney eCommerce experts today in their Sydney digital studio and get some solutions to your Shopping Cart Abandonment.

Great technology and software requires smart humans to guide and manage how they are implemented.

COG Branding is human first.  Our delivery of digital solutions have smart people at the centre, orchestrating customised strategies that use a variety of applications to obtain efficiency and operate optimally for Australian small businesses. We offer both packaged products and customised services – because not all of our clients’ businesses are the same.

Our purpose is to create more time for business owners, and to nurture opportunities through to success. Over time it’s become apparent that our skill is in being able to provide value when others are not able – and this continues to remain a core part of the COG Branding purpose.

COG Branding leads as a technology and small business consultancy and operates as a brand and marketing agency. Our team has a high digital literacy ensuring the solutions and services we supply small businesses and brands are the most appropriate for the business, the most innovative and commercially viable. 

Our Sydney Branding Agency has two primary functions. The first is to deliver a versatile consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully built to make them more profitable, sustainable and enjoyable.

The COG Branding structure ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is in large part due to the robust structure of our broader business model. It’s COG Branding’s primary aim to continually push hard and assist Australia in becoming more innovative, competitive and prosperous. 

We know you need a trusted professional brand and marketing agency to support your business. We’re focused on providing first class lead generation and digital marketing services, where services are affordable, simple to understand yet deliver leads and perform well. With this clarity on our clients needs, our experienced trusted Sydney digital agency offers free quotes and consultations,

so to start succeeding online call us today. (+61 2) 9523 6007


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