The Rise of Paid Social Media and the Fall of Organic Reach in 2018

In this guide you’ll learn why paid social media is on the rise while organic reach is falling rapidly. COG Digital Agency Sydney are experts in social media marketing.

eCommerce For Brands

February 5, 2018

In this guide you’ll learn why paid social media is on the rise while organic reach is falling rapidly.

COG Digital Agency Sydney are experts in social media marketing. Our digital experts  focus on building brand equity and ensuring our social media campaigns deliver against our clients brand image.

It is expected that by 2020, 59% of U.S users will access Facebook through mobile exclusively.

What does this mean?

It means in 2018 and beyond, social media marketing will be almost unparalleled in creating hype for your business. It redefines word of mouth marketing, moulding an exciting way forward for digital marketers. Social media users will be subjugated to higher volumes of ads. As consumers interact with their favourite brands and products, they will naturally share these encounters via online word of mouth.

This will have two effects. Firstly, as companies realise the importance of paid advertisements, the demand for ad space will rise. This will eat away at organic reach until it has little impact in the social scene. Secondly, companies will need to monitor online conversations on their pages. This will result in 24 hour PR becoming a permanent fixture in the future.

With the rise of paid social media, it will be crucial for digital marketers to post content that is relevant to their target audience, but also specifically targeted for the platform it’s being posted on. The type of content that would be best suited for Facebook and deliver the best results is extremely different from the type of content that you’d use for Instagram.

Businesses not already doing so will learn that hiring an expert for content-creation and channel management is paramount to their social media success.

Our delivery of digital solutions have smart people at the centre, orchestrating customised strategies that use a variety of applications to obtain efficiency and operate optimally for Australian small businesses.

COG Branding is formed on a focus of human first. Great technology and software requires smart humans to guide and manage how they are implemented. We offer both packaged products and customised services – because not all of our clients’ businesses are the same.

COG Branding leads as a technology and small business consultancy and runs as a brand and marketing agency. Our team has a high digital understanding which ensures the solutions and services we supply small businesses and brands are the most appropriate for the business, the most innovative and commercially viable. 

Our purpose is to give more time to business owners, and to take care of opportunities through to success. Over time it’s become apparent that our skill is in being able to provide value when others cannot – and this continues to remain a core part of the COG Branding purpose.

Our Sydney Branding Agency has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully built to make them more profitable, sustainable and enjoyable.

The COG Branding structure ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is primarily due to the robust structure of our broader business model. It’s COG Branding’s mandate to continually push hard and assist Australia in becoming more innovative, competitive and prosperous. 

We know you need a trusted professional brand and marketing agency to support your business. We’re focused on providing first class lead generation and digital marketing services, where our services are affordable, simple to understand yet deliver leads and perform well.

With this clarity on our clients needs, our experienced trusted Sydney digital agency offers quotes and consultations free of charge. To start succeeding online call us today.

(+61 2) 9523 6007

To understand how your brand and business can use social media to leverage new business opportunities this year download the free PDF guide below.

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Need A Digital Marketing expert?
Call our Sydney office (+61 2) 9523 6007


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