In this guide you’ll learn about the emergence of new technologies and how Amazon positioned themselves for 2018.
COG Digital Agency Sydney are experts in social media marketing. Our digital experts focus on building brand equity and ensuring our social media campaigns deliver against our clients brand image.
2017 was a year of incredible technological innovations. These technologies are consistently being integrated into the social sphere, forcing the way we do things to shift constantly.
Voice search is an emerging force that has begun to creep into the social marketing space. Certain sites have begun to incorporate this technology into their e-commerce in an attempt to make the purchase decision easier for users. For example, the voice command of “I feel like pizza” could lead to Siri providing you with a list of several nearby pizza stores. In the future you may be able to actively bid to achieve a higher ranking on this search.
Amazon has spent 2017 doing the agency rounds collaboratively working on something. This is a red flag to their competitors that something big is in the works.
It has been suggested that Amazon will use voice search technology to powerfully position themselves in various markets in 2018.
As the online market place becomes dangerously saturated, it will become a savage battleground for screen space similar to what has existed in traditional supermarkets.
Some additional features Amazon may offer besides voice search will be free delivery, same day delivery and even drone delivery.
This should shake the bee’s hive and set the stage for a showdown between Amazon, Google, and Facebook for digital ad revenue.