In this guide you’ll learn why Instagram stories may just be the next big thing for social media marketers.
COG Digital Agency Sydney are experts in social media marketing. Our digital experts focus on building brand equity and ensuring our social media campaigns deliver against our clients brand image.
Fact – Over 200 million people use Instagram stories each month. This is 50 million more than those who use Snapchat. What makes this truly impressive is that Instagram stories is just one year old. If Instagram stories continue at this projected growth, nearly half of all Instagram users will be using stories by the end of 2018.
As the use of stories grows in popularity, Facebook and Instagram will continue to capitalize on it. It is extremely important for digital marketing strategists and content strategists to produce social media content that is not just posted directly, but also for their stories as well.
Not just Facebook and Instagram have begun to capitalize on the success of stories. There are lots of companies and brands using live content to get their followers more excited and engaged. Digital Marketing and Product marketers use Facebook Live to do product demonstrations and show videos of real people using their product. The use of Instagram influencers has also grown significantly.
These Instagram influencers are paid to promote products and brands to their hundreds of thousands or even millions of followers. This is a fantastic way to get people interested in your product and engaged with your brand.
Unquestionably 2018 will continue to see the rise of social media influencers as they operate neatly with the growth and success of story marketing.
And on this journey inside the many small to medium enterprises that I’ve had the pleasure of pulling apart, turning upside down and inside out, seeking answers to what makes them tick and what makes them flop – I’ve realised that being so engaged with other businesses and their brands I’ve become emotionally beat.
There are some key things to understand when choosing a Sydney Digital Marketing Agency for your Search Engine Marketing (SEM) campaigns, Search Engine Optimisation (SEO) activities, Email Marketing Campaigns and Social Media Campaigning.
COG Digital is absolutely thrilled to be engaged as website developer digital strategy provider to the Deloitte Small Business Digital Champions Project.
COG Digital are a Sydney Digital Agency experts in digital marketing, eCommerce and websites. Our exposure to our clients online experiences has taught us many things about how to manage and foster good relationships online. The Importance of Community Management is enough for us to put together this valuable white-paper and share the valuable insights we have gained with over 10 years of managing businesses and brands online.
To achieve success in Digital Marketing it’s essential to stay up to date with current trends. Continual advancements in technology translate to a shift in the online business sphere.
As a website design business, we are constantly asked to build new websites. However, just like your car, it is important to service and maintain your website if you want to keep it runningat optimal performance.