Instagram Stories – The Next Big Thing?

In this guide you’ll learn why Instagram stories may just be the next big thing for social media marketers.

COG Digital Agency Sydney are experts in social media marketing. Our digital experts  focus on building brand equity and ensuring our social media campaigns deliver against our clients brand image.

Fact – Over 200 million people use Instagram stories each month. This is 50 million more than those who use Snapchat. What makes this truly impressive is that Instagram stories is just one year old. If Instagram stories continue at this projected growth, nearly half of all Instagram users will be using stories by the end of 2018. 

As the use of stories grows in popularity, Facebook and Instagram will continue to capitalize on it. It is extremely important for digital marketing strategists and content strategists to produce social media content that is not just posted directly, but also for their stories as well.

Not just Facebook and Instagram have begun to capitalize on the success of stories. There are lots of companies and brands using live content to get their followers more excited and engaged. Digital Marketing and Product marketers use Facebook Live to do product demonstrations and show videos of real people using their product. The use of Instagram influencers has also grown significantly.

These Instagram influencers are paid to promote products and brands to their hundreds of thousands or even millions of followers. This is a fantastic way to get people interested in your product and engaged with your brand.

Unquestionably 2018 will continue to see the rise of social media influencers as they operate neatly with the growth and success of story marketing.

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Our purpose is to create more time for business owners, and to nurture opportunities through to success. Over time it’s become apparent that our skill is in being able to provide value when others are not able – and this continues to remain a core part of the COG Branding purpose.

COG Branding leads as a technology and small business consultancy and operates as a brand and marketing agency. Our team has a high digital literacy ensuring the solutions and services we supply small businesses and brands are the most suitable for the business, the most forward-thinking and commercially viable.

COG Branding is human first. Contemporary technology and software requires smart humans to guide and manage how they are implemented. Our delivery of digital solutions have smart people at the centre, orchestrating customised approaches that use a variety of applications to work with efficiency and operate optimally for Australian small businesses. We offer both packaged products and customised services – because no two of our clients are the same.

Our Sydney Branding Agency has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are diligently built to make them more profitable, sustainable and enjoyable.

The COG Branding structure allows us to deliver brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is in large part due to the robust structure of our broader business model. It’s COG Branding’s mandate to continually push hard and assist Australia in becoming more innovative, competitive and prosperous.

We know you need a trusted professional brand and marketing agency to support your business. We’re focused on providing first class lead generation and digital marketing services, where services are affordable, simple to understand yet deliver leads and perform well. With this accurate knowledge of our clients needs, our experienced and trusted Sydney digital agency offers free quotes and consultations, so to start succeeding online

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