Facebook Ads Use These 98 Points To Target Advertising Straight To You

Here you are, scrolling through your Facebook Newsfeed… No doubt you have experienced advertising like this and wondered how the hell these ads found their way to your feed and why they’re so accurate and timely. In 2017 Facebook knows what you’re thinking (perhaps in 2018 it will tell you what to think).

Digital Marketing Agency For Small Business

December 29, 2017

Here you are, scrolling through your Facebook Newsfeed…

You begin to encounter some advertising eerily accurate to your thoughts. It’s like someone is possibly reading your brain!

No doubt you have experienced advertising like this and wondered how the hell these ads found their way to your feed and why they’re so accurate and timely.

In 2017 Facebook knows what you’re thinking (perhaps in 2018 it will tell you what to think).
The boldest social network continues to revamp its digital marketing and advertising preference settings and makes it significantly easier for advertisers to target and for users to understand.

Below are the 98 Points Facebook Uses To Target Advertising Straight To You

  1. Location
  2. Age
  3. Generation
  4. Gender
  5. Language
  6. Education level
  7. Field of study
  8. School
  9. Ethnic affinity
  10. Income and net worth
  11. Home ownership and type
  12. Home value
  13. Property size
  14. Square footage of home
  15. Year home was built
  16. Household composition
  17. Users who have an anniversary within 30 days
  18. Users who are away from family or hometown
  19. Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
  20. Users in long-distance relationships
  21. Users in new relationships
  22. Users who have new jobs
  23. Users who are newly engaged
  24. Users who are newly married
  25. Users who have recently moved
  26. Users who have birthdays soon
  27. Parents
  28. Expectant parents
  29. Mothers, divided by “type” (soccer, trendy, etc.)
  30. Users who are likely to engage in politics
  31. Conservatives and liberals
  32. Relationship status
  33. Employer
  34. Industry
  35. Job title
  36. Office type
  37. Interests
  38. Users who own motorcycles
  39. Users who plan to buy a car (and what kind/brand of car, and how soon)
  40. Users who bought auto parts or accessories recently
  41. Users who are likely to need auto parts or services
  42. Style and brand of car you drive
  43. Year car was bought
  44. Age of car
  45. How much money user is likely to spend on next car
  46. Where user is likely to buy next car
  47. How many employees your company has
  48. Users who own small businesses
  49. Users who work in management or are executives
  50. Users who have donated to charity (divided by type)
  51. Operating system
  52. Users who play canvas games
  53. Users who own a gaming console
  54. Users who have created a Facebook event
  55. Users who have used Facebook Payments
  56. Users who have spent more than average on Facebook Payments
  57. Users who administer a Facebook page
  58. Users who have recently uploaded photos to Facebook
  59. Internet browser
  60. Email service
  61. Early/late adopters of technology
  62. Expats (divided by what country they are from originally)
  63. Users who belong to a credit union, national bank or regional bank
  64. Users who investor (divided by investment type)
  65. Number of credit lines
  66. Users who are active credit card users
  67. Credit card type
  68. Users who have a debit card
  69. Users who carry a balance on their credit card
  70. Users who listen to the radio
  71. Preference in TV shows
  72. Users who use a mobile device (divided by what brand they use)
  73. Internet connection type
  74. Users who recently acquired a smartphone or tablet
  75. Users who access the Internet through a smartphone or tablet
  76. Users who use coupons
  77. Types of clothing user’s household buys
  78. Time of year user’s household shops most
  79. Users who are “heavy” buyers of beer, wine or spirits
  80. Users who buy groceries (and what kinds)
  81. Users who buy beauty products
  82. Users who buy allergy medications, cough/cold medications, pain relief products, and over-the-counter meds
  83. Users who spend money on household products
  84. Users who spend money on products for kids or pets, and what kinds of pets
  85. Users whose household makes more purchases than is average
  86. Users who tend to shop online (or off)
  87. Types of restaurants user eats at
  88. Kinds of stores user shops at
  89. Users who are “receptive” to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV
  90. Length of time user has lived in house
  91. Users who are likely to move soon
  92. Users who are interested in the Olympics, fall football, cricket or Ramadan
  93. Users who travel frequently, for work or pleasure
  94. Users who commute to work
  95. Types of vacations user tends to go on
  96. Users who recently returned from a trip
  97. Users who recently used a travel app
  98. Users who participate in a timeshare

COG Digital Agency Sydney assist brands and businesses listen, learn and engage in conversations via Social Media Marketing.

We’re a tech-savvy collective of social media marketers, curators, community managers, strategists and account managers.

COG Branding leads as a technology and small business consultancy and operates as a brand and marketing agency.

Our delivery of digital solutions have smart people at the core, orchestrating customised strategies that use a wide range of applications to obtain efficiency and operate optimally for Australian small businesses.

COG Branding is formed on a focus of human first. Advanced technology and software needs smart humans to guide and manage how they are implemented. We offer both packaged products and customised services – because not all of our clients’ businesses are the same.

Our group has a high digital understanding which ensures the solutions and services we provide small businesses and brands are the most suitable for the business, the most innovative and commercially viable.

Over time it’s become clear that our skill is in being able to provide value when others are not able – and this continues to remain at the heart of the COG Branding purpose.

Our Sydney Branding Agency has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully built to make them more profitable, sustainable and enjoyable.

The COG Branding structure ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is primarily due to the robust structure of our broader business model. It’s COG Branding’s main focus to continually push hard and assist Australia in becoming more innovative, competitive and prosperous.

Our purpose is to offer more time to business owners, and to nurture opportunities through to success.

We know you need a trusted professional brand and marketing agency to support your business. We’re focused on providing first class lead generation and digital marketing services, where our services are cos-effective, simple to understand yet deliver leads and perform well.

With this clarity on our clients needs, our experienced and trusted Sydney digital agency offers cost-free consultations and quotes. To start succeeding online call us today.

(+61 2) 9523 6007


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