In this guide you’ll learn how to drive success using data, metrics and analysis.
COG Digital Agency Sydney are experts in marketing. Our skilled professionals focus on building brand equity and ensure that campaigns deliver against our clients brand image.
Technology is now catching up to ( if it hasn’t by the time you’re reading this) the holy grail of marketing: the ability to monitor, track, and manage the effectiveness of marketing investments.
Measures of marketing effectiveness need to shift beyond what has often been limited to a narrow set of metrics. As brands become more customer-centric, metrics should focus on customer activity as opposed to simply product or regional activity.
Metrics can also reinforce new behaviours and processes, such as how quick a product is launched or how quickly lessons from the field can successfully be integrated into the next marketing campaign.
To be most effective, however, metrics need to deliver insights rapidly —often in real time—so the business can actually act. Today the technology exists, a business just needs the best advice on implementation and execution.
In 2018 brands need to be delivered in a way that is simple for decision makers to quickly understand, and they need to be forward looking to identify future opportunities instead of focusing on reporting what has already happened.
While the rear view mirror is trusted, 20/20 and all that, the now and the future is a much more advantageous place to start with your digital marketing campaigns.
And on this journey inside the many small to medium enterprises that I’ve had the pleasure of pulling apart, turning upside down and inside out, seeking answers to what makes them tick and what makes them flop – I’ve realised that being so engaged with other businesses and their brands I’ve become emotionally beat.
There are some key things to understand when choosing a Sydney Digital Marketing Agency for your Search Engine Marketing (SEM) campaigns, Search Engine Optimisation (SEO) activities, Email Marketing Campaigns and Social Media Campaigning.
COG Digital is absolutely thrilled to be engaged as website developer digital strategy provider to the Deloitte Small Business Digital Champions Project.
COG Digital are a Sydney Digital Agency experts in digital marketing, eCommerce and websites. Our exposure to our clients online experiences has taught us many things about how to manage and foster good relationships online. The Importance of Community Management is enough for us to put together this valuable white-paper and share the valuable insights we have gained with over 10 years of managing businesses and brands online.
To achieve success in Digital Marketing it’s essential to stay up to date with current trends. Continual advancements in technology translate to a shift in the online business sphere.
As a website design business, we are constantly asked to build new websites. However, just like your car, it is important to service and maintain your website if you want to keep it runningat optimal performance.