In this guide you’ll learn how to drive success using data, metrics and analysis.
COG Digital Agency Sydney are experts in marketing. Our skilled professionals focus on building brand equity and ensure that campaigns deliver against our clients brand image.
Technology is now catching up to ( if it hasn’t by the time you’re reading this) the holy grail of marketing: the ability to monitor, track, and manage the effectiveness of marketing investments.
Measures of marketing effectiveness need to shift beyond what has often been limited to a narrow set of metrics. As brands become more customer-centric, metrics should focus on customer activity as opposed to simply product or regional activity.
Metrics can also reinforce new behaviours and processes, such as how quick a product is launched or how quickly lessons from the field can successfully be integrated into the next marketing campaign.
To be most effective, however, metrics need to deliver insights rapidly —often in real time—so the business can actually act. Today the technology exists, a business just needs the best advice on implementation and execution.
In 2018 brands need to be delivered in a way that is simple for decision makers to quickly understand, and they need to be forward looking to identify future opportunities instead of focusing on reporting what has already happened.
While the rear view mirror is trusted, 20/20 and all that, the now and the future is a much more advantageous place to start with your digital marketing campaigns.
At COG Digital, we know websites. We are digital experts who’ve built hundreds of WordPress websites for a vast array of clientele across Sydney, Australia. Any WordPress website developer worth his salt will know that while WordPress is a great CMS platform, it requires ongoing care to prevent security breaches and keep all of the […]
We know that our clients email marketing strategy requires both large and small email database deployments, during strategic times and be delivered to both local and international audience groups. As a premium Sydney Digital Marketing Agency we’ve partnered with the best email marketing platforms to ensure our clients achieve the premium in email marketing results.
How your website converts Digital Marketing leads is critical to get right. COG Digital Sydney agency understands how to build brands and ensure that your website is converting leads that delivers true sustainable commercial results. This aspect of your brand marketing strategy is an important element to make sure your brands efforts SEO, SEM and email marketing are not squandered.
COG Digital Agency Sydney SEO works and an SEM campaign sees us focusing on pursuing keyword targeted traffic to our clients websites, building traffic that’s going to meet our clients online strategy and business objective. These are conversions such as an online purchase, an online booking, a referral to friends, subscribe to a database or even a phone call.
Our Digital Marketing team are professionally trained in nurturing brand storylines and building engagement via the Facebook and Instagram platforms. Learn how our Sydney social media specialists can generate creative Facebook and Instagram Advertising content for you.
COG Digital has setup step-by-step documents to set up and configure your emails on both Windows PCs and Apple Mac computers. For Apple Mac users, please click here. Further reading on this can be found here. For Windows PC users, please click here. Further reading on this can be found here.