Community Manager Guidelines

Key Tips To Help Manage &  Engage Your Community

A Brand Management Resource by COG Digital.


Businesses no longer have a choice about whether or not to engage in social media. If you want your online business to succeed social media marketing and community management are fundamental support pillars.

We’ve put together some best practices for optimising your businesses social media channels and instructions on how to implement strong community management practises, By always putting your best foot forward, you and your business will make stronger connections online and drive businesses growth.

COG Digital are a Sydney Digital Agency experts in digital marketing, eCommerce and websites. Our exposure to our clients online experiences has taught us many things about how to manage and foster good relationships online. The Importance of Community Management is enough for us to put together this valuable white-paper and share the valuable insights we have gained with over 10 years of managing businesses and brands online.

The Community Manager Guideline document contains notes on how to further understand your audience, how to consider critical posts as opportunities, highlights why Community Management is key, how and why to deal with negative comments in Facebook, how to enable your brand voice and brand personality  to stand out, how to let your community be heard, being consistent with your contribution, social media management calendars, traffic and data management through metrics and also the application of new knowledge.

Community Manager Guidelines
Community Management is a Fundamental Pillar of Digital Marketing.
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COG Branding leads as a technology and small business consultancy and operates as a brand and marketing agency.

Our team has a high digital literacy which ensures the solutions and services we supply small businesses and brands are the most appropriate for the business, the most innovative and the most commercially viable.

COG Branding is human first. Great technology and software requires smart humans to guide and manage how they are implemented. Our delivery of digital solutions have smart people at the centre, orchestrating customised strategies that use a variety of applications to obtain efficiency and operate optimally for Australian small businesses. We offer both packaged products and customised services – because not all of our clients’ businesses are the same.

Our purpose is to create more time for business owners, and to nurture opportunities through to success. Over time it’s become apparent that our skill is in being able to provide value when others are not able – and this continues to remain a core part of the COG Branding purpose.

Our Sydney Branding Agency has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully built to make them more profitable, sustainable and enjoyable.

The COG Branding framework ensures we are providing brand, marketing and technology solutions for Australian small businesses that are constructed upon true value. Our approach is in large part due to the robust framework of our broader business model. It’s COG Branding’s aim to continually boost and assist Australia in becoming more inventive, competitive and prosperous. 

We know you need a dependable professional brand and marketing agency to support your business. We’re focused on offering first class lead generation and digital marketing services, Where services are affordable, easily understandable yet deliver leads and perform well. With this clarity on our clients’ needs, our experienced trusted Sydney digital agency offers free quotes and consultations, so to start succeeding online

call us today. (+61 2) 9523 6007