SEO Agency Sutherland Shire
We’re expert enough to be a certified partner, COG Digital offer Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) services to all types of companies across Taren Point, Miranda, Cronulla and the Sutherland Shire. We treat digital marketing like a science.
Content Marketing for any business is an important part of traffic services and link building, so at COG Digital our service ensures that when we audit your company website and digital channels as part of our SEO services. If the location in which were trying to send your clients is not up to scratch, measured against the SEO work we need to do – we’ll make sure you are aware before we start any works.
You see, what makes COG Digital different is that we know generating traffic is all good and well, but if the landing page and website is not equipped to handle new inbound leads, and supply the client (you) important analytics and data, then it might be a waste of time. If we’re running a Google Adwords budget and making a substantial investment in SEO, we then also need to consider longevity and ensuring we’re pursuing organic rankings too. So when the Adwords budget run out – the organic page rankings hold their own and we can take the foot off the Adwords gas a little at no harm to the rankings.
SEO and SEM
SEO and SEM is sometimes a technical and complicated area of website and online. Our Digital Producers ensure that our clients get a comprehensive high level introduction first, and why SEO and SEM is important. COG Digital is a Sydney based Australian digital agency and we don’t outsource any of our work offshore, nor do we do any black hat work – everything we do is hand built and bespoke custom to our clients requirements.
COG Digital is a Certified Search Engine Partner, officially recognised that the SEO and SEM services our clients get from us is legitimate and of quality. Being aCertified Search Partner means we stay up to date on the latest tools and products by passing administered certification exams annually. Our proven success is what puts COG Digital as a Search Partner above the rest.
We understand that SEO Marketing is a daily process and is one of the more technical marketing practices online today. Our commitment to this service sees our experts constantly monitoring, and adapting accounts and website parameters to continually bring in the highest quality traffic leads to our clients websites.
What is search engine optimisation?
A focus on organically increasing your website’s search engine ranking for relevant keyword phrases to your business products and or services is a very logical way to provide a suitable future for your business and its ability for customers to find you. SEO stands for “Search Engine Optimisation.” Search Engine Optimisation, sounds complicated, and it is. SEO is the practice of optimising a website or web page to improve its ranking in search engine results pages (SERPs) for relevant keywords or phrases. This includes techniques such as using relevant keywords in the website’s content and meta tags, building backlinks to the site, and making sure the site is easy to navigate and load quickly. The goal of SEO is to increase the visibility and searchability of a website in order to drive more traffic to it.
What is search engine marketing (SEM)?
A paid search model where you pay per click or per thousand impressions. This includes Google AdWords within the Search and Display networks. Google Search works by using complex algorithms to crawl and index the billions of web pages on the internet, and then uses those indexes to match a user’s search query to the most relevant pages. So in simple terms, you key in some search words in the Google search window, the ones at the top are ads, and the ones under that are organic search results – but more on that later
COG Digital SEO services includes on page optimisation, off page optimisation, monthly reporting. For a more detailed summary please call us today. COG Digital SEM services includes Google Adwords campaigns, online advertising via PPC (Pay Per Click) campaigning in search and display and shopping networks, SEM reporting.
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where businesses and individuals can create and display ads to reach potential customers. The ads can appear on Google search results pages, on other websites that are part of the Google Network, and on YouTube.
Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.
COG Digital is an independent digital marketing agency located in Cronulla, Sydney. Our focus is the survival, growth and performance of our clients businesses. Established as a reliable digital marketing supplier with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a technology and small business consultancy while operating as a brand and marketing agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in branding and the power of technology in software, sees COG Digital’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
Leadership and experience is everything when seeking a trusted partner for your project and business support.
COG Digital is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the marketing agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Digital is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Digital service offering great depth and an honest transparent value.
Small businesses can unlock great value from a Sydney branding agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future. Let’s embark on this exciting journey, hand in hand!
