COG Digital are proud to launch the new website for Peak Wetsuits.
PEAK is a young brand with a long history. Born in 1980 from the need of hardcore Sydney surfers to have access to reliable and affordable wetsuits, PEAK has a respected and genuine place in surfing’s history books.
Today, PEAK remains a core surf brand that manufactures quality products for core surfers the world over. From hot-blooded groms to seasoned pros, PEAK products are trusted in the water and in the moment.
The brief was to deliver a mobile phone and tablet responsive CMS website using WordPress technology, which showcases the existing business, service and product offer which has a focus towards communicating with existing customers, selling to new customers and being the first central contact point for the busienss.
At a high level the website should perform as the product and service showcase for the business and brand, while also connecting with social media, and supporting the fundamentals of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). The website should be built and launched to achieve immediate inbound traffic by being submitted and optimised for Search Engines such as Google, Yahoo and Bing.
The new website should enable easy administrator access for multiple users of different levels of security, and enable easy content updates. For users the site architecture provided a user friendly User Experience (UX).
Traffic projects would be supported as the website had a Google analytics account created and connected to the website.
All contact forms had spam protection and also the required plugins to block robot spam.
A News and Blog feature was implemented and optimised for content, which could be posted by numerous admin users. Blog posting supported text, image and video content, as well as social media one click sharing across channels such as Twitter, Facebook and Google Plus.
COG Digital continues to support Peak Wetsuits with website hosting and ongoing administration.