COG Digital are proud to support the Sydney business that focuses on Landscaping Materials with digital marketing and website support for M.Collins.
The brief was to overhaul their existing website and update the content to be SEO compatible and competitive. COG Digital was also required to migrate the website to a new hosting environment and manage inbound customer emails as part of the support relationship.
M.Collins and Sons, established over 100 years, is recognised as a leading contractor and supplier of Sportsturf and Landscaping materials. The company controls extensive reserves of extraction materials and operates several specialised production and recycling facilities, which supply a broad range of natural and manufactured materials. M.Collins and Sons utilises innovative technology on its turf farm operations in the cultivation and harvesting of warm season turf grasses. Specialised contracting activities are undertaken that utilise the company’s resources with a modern range of equipment and comprehensive experience.
The website updates needed to supply an updated product and service showcase for the business and brand, while also connecting with social media, and supporting the fundamentals of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Traffic projects would be supported as the website had a Google analytics account created and connected to the website. All contact forms had spam protection and also the required plugins to block robot spam.The website should be maintained to achieve competitive inbound traffic against its competitors and targeted keywords.
COG Digital deliveres support that allows easy administrator access for multiple users of different levels of security, and enable easy content updates.
A News and Blog feature was implemented and optimised for content, which could be posted by numerous admin users. Blog posting supported text, image and video content, as well as social media one click sharing across channels such as Twitter, Facebook and Google Plus.