Domain name is the address of your website that people type in the browser URL bar to visit your website. In simple terms, if your website was a house, then your domain name will be its address.
Why do you need to buy a domain name in Australia?
Firstly, COG Digital are all about connecting brand to business, so we know a great domain name is good for immediate brand recognition. One of the most obvious through-the-line brand elements you brand enjoys when you buy a domain name in Australia is that it delivers unparalleled instant brand recognition. This is drives hard for the brand when your domain name is not only unique to your company, but also memorable and easy to spell.
Using your brand name or company name in your website name helps to immediately tell your audience that the website belongs to your organisation. Also, purchasing a web addresses like firstclassinsurance.com or carrentals.com.au makes your value proposition cut through and act like the shining beacon to the brand itself. Your audience doesn’t have to guess what type of products or services your business is selling when your domain name is considered and a true representation of the type of products and services your business is offering.
Search Engine Optimisation (SEO) Advantages
When you buy a COG Domains domain name that’s customised to suit your brand, you’re strategically enabling your business a digital asset that search engines like Google and Bing can quickly understand. Via this method, it’s easier for these search engines to rank your website at the top of search results when a user types a relevant keyword or search term. Domain Authority or Domain Equity is when the more people are likely to see your site and click on because you have a higher SERPs (Search Engine Results Pages). Search engine results pages are web pages served to users when they search for something in the internet using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP. This increased consumer traffic can significantly increase your conversions and sales.
Superior Digital Marketing Benefits
Domain names form COG Domains also provide your brand with a great starting point for digital marketing and promotion. You can use them to quickly tell internet users who you are and what you offer. You can create sub-domains specifically for certain products or services, and use them to draw website lead generation traffic. In addition, COG Domain website names can also be used offline with print advertising, billboards, and TV ads as a tactic to let consumers know where they can get further information about your brand, product and business when they’re ready to make a purchase or engage with the products and services.
Authority and Trust
Another benefit of buying a COG Domain name is that it assist in building brand equity, and adding credibility to your organisation. A unique and relevant Domain Name at the top of your website name reinforces your brand and ensures the branding and brand experience remains professional and authoritative. This supplies your targeted consumers and audience a level of confidence that will open the doors to information sharing and a brand relationship. This trust is provided from the elements that all begin with a COG Domains name, that consumers know getting a personalised or branded website name is expensive and means fulfilling certain requirements. Fly-by-night operations or scammers do not typically invest in this kind of expense or effort.