Peaches Pilates: Supporting Peaches Pilates with full digital marketing ecosystem service and solutions.
Peaches Pilates is a privately owned and franchised collective of pilates studios on the east coast of Australia, which also includes an online Pilates subscription model. Peaches were seeking a proven performance partner that would be able to provide high value from a full digital marketing service suite, including the need for reliable at-call local support across company digital assets.
The brief
The brief snapshot reveals what most small businesses need – reliability, value and performance from their digital marketing agency. It’s here that COG Digital is the perfect choice for Peaches Pilates as our digital agency is structured to meet this specific brief.
In summary the business demands growth, efficiency and intelligence from it’s paid performance, social media and content marketing initiatives. The core objective is to build brand equity from joyful online user experiences that deliver against the need to sustain through-the-line Pilates studio experiences for the targeted audience.
The client
Peaches is Pilates like you’ve never experienced before. In studio or online, the Peaches Method is focused on changing their customers perception of Pilates. Their workouts challenge their audience in the best possible way, without a clinical feel. They make exercise something their customers actually look forward to.
The Solution
COG Digital solutions are revealed within our full service digital marketing support. These include the provisioning of appropriate technical back end solutions that are seamlessly integrated with front end customer focused digital channels.
For Peaches Pilates the WordPress web design and development services consider various customer types and their respective journey paths, optimised for back end performance and reliability, while delivered strategically across search and social media platforms by paid marketing campaigning.
With an organic traffic strategy being layered in with a paid performance Google Ads strategy the broader customer acquisition strategy would be front and centre to our search marketing initiatives.
Post CX audit, the website UX overhaul (guided by data analytics and business insights) provided momentum for both website and lead generation initiatives to focus on the brief to growth the business, build the brand and remain efficiency.
In summary our focus was on nurturing joyful online experiences and maintaining brand positioning with first class technical website support and sophisticated and savvy digital marketing.
Results
During our time together we’ve grown the national studio count, increased quantity of organic leads, online subscriptions and the social media brand advocacy. Together we’ve decreased paid performance CPC, bounce rates and tried dang hard to manage natural online and offline member attrition. Highlighting online traffic bottlenecks has also allowed us to nurture online brand storytelling to continue the pursuit of growing brand equity.