Swane’s Nurseries Magento eCommerce Website.
COG Digital were approached by Swane’s Nurseries with an eCommerce brief. Since 1920 this Sydney Business has been a household name. The major challenge was the optimization of products and shipping that are seasonal, and, require a variety of shipping rates.
Swane’s Nurseries easily suited the Magento eCommerce CMS product simply due to the number of product categories and product SKU’s. COG Digital selected Magento as the eCommerce platform for a few key reasons as below –
- The Swane’s brief included digital marketing that would push a high level traffic Australia wide to the website.
- The Magento product management capabilities are robust
- Magento is a secure and reliable eCommerce platform.
- The CMS is relatively intuitive which enables client side CMS content updates to be relatively easily.
- The Shipping Matrix and complicated Shipping Tables required from the product catalogue is handled well by Magento.
Swane’s Nurseries provides extensive seasonal product ranges that include different sizes and weights. Adding that the Swane’s Nurseries customer would like to have the freedom and opportunity to buy their own personal product selection online – the shipping matrix is complex and contained many considerations to deliver a premium User Experience.
Swane’s Nurseries has achieved month n month growth since going live. COG Digital focus on delivering online success for businesses needing to duplicate their physical store online with a superior eCommerce website.