Soilco approached COG Digital to overhaul their digital marketing presence and website. The Soilco business is a niche business offering a range of soil, compost and mulch products to residential, commercial and industrial markets. The team at Soilco required extensive CMS access which would be relatively simple and reliable. A comprehensive list of technological requirements such as SEO, SEM and email marekting functionality was included in the brief.
With the COG Design Rebranding project for Soilco, COG Digital was able to provide the website development expertise which would enable the Soilco business to again market itself confidently. COG Digital developed a customised WordPress CMS with multiple user accounts, social media capabilities, Campaign Monitor email marketing integration, SEO tracked website downloads, Google Map and Google Analytics features plus SEO and SEM support.
The result for Soilco is a simplified website and navigation which enables the business development team to actively promote and communicate the key business offer. Since the new website has gone live Soilco has been successful in winning new business and government contracts. The business is also now using key data and traffic analysis to better understand their users behaviors and their audiences online requirements.