Materials In The Raw approached the COG Branding Group for an extensive Rebranding project which utilised services from COG Design and COG Strategy, as well as COG Digital. This case study showcases the digital solutions we delivered Materials In The Raw. The company required an overhaul to its Magento eCommerce website, needing a more dynamic and responsive design that showcased the full product line and offered a better UX in the pursuit of better ecommerce performance.
COG Digital initially engaged COG Strategy with a need to engage the senior team in a series of workshops to create a Digital Strategy. An audit gathered key insights on how the businesses approached ecommerce, it allowed COG Digital to provide a feasible and realistic ecommerce solution tailored to the business and management resource and style of Materials In The Raw.
The result delivered supplied Materials In The Raw a mobile responsive ecommerce website solution. With a highly detailed updated shipping calculator that included postcode, weight, dimension, product type and volume – the user experience was more targeted and relevant to the product Materials In The Raw can compete on in regards to products and customers local to it’s yards in Western Sydney. With an increase in online sales, and direct website leads from the website through to phone calls to the yards the Materials In The Raw Magento website is high powered, feature rich and robust.