Directions In Groove Photography

  1. COG Digital directions in groove photography
  2. COG Digital directions in groove photography
  3. COG Digital directions in groove photography
  4. COG Digital directions in groove photography
  5. COG digital directions in groove photography
  1. COG Digital directions in groove photography
  2. COG Digital directions in groove photography
  3. COG Digital directions in groove photography
  4. COG Digital directions in groove photography
  5. COG digital directions in groove photography
  • Brief

    DIG (Directions In Groove) are an Acid Jazz band from Sydney. They approach COG Digital to assist in the launch of their album “Clearlight”. After along hiatus from the recording studio and doing shows, their brand presence required an update and some photography for the new album and the bands profile.

  • Solution

    A neat and no fuss photo shoot near a local music show pre-show and Creative Direction from COG Design enabled the group to be photographed with the inclusion on a female vocalist. Our Sydney Creative Director With an image taken (#nofilter) earlier that was selected for the Clearlight album cover, the location was key and consistent.

  • Result

    A fresh set of photos and creative direction for the Directions In Groove profile which was used on the Clearlight Album, supported by print and digital promotional collateral which supported a national tour for DIG.

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