Is your business on Instagram, Twitter, Facebook, Snapchat or LinkedIn?
Social media isn’t just for sharing cat videos with friends anymore. It’s matured to the point that every business owner needs to give it serious thought.
Not convinced? Consider this scenario:
A prospect is in the market for your product or service and hears about your company: They receive a phone call from your sales staff, see your advertisements or find your business in Internet search results. They want to learn more about you, so they immediately go to your website.
Your competitor’s social media feeds are filled with interesting posts and positive comments from users. Your social media feeds are nonexistent.
Which company do you think your prospect will feel most comfortable hiring?
Why Social Media Matters
Why are prospects turning to social media? Because, increasingly, they want to hear what other people are saying about your business. A study by Direct Marketing found that 57% of consumers say they’re influenced to think more highly of a business after seeing positive comments in the business’ social media feeds.
That’s because social media provides the “social proof” that your business does what your website claims. If a prospect sees that your competitor has an active social media presence with thousands of fans raving about their products or services, they’ll be more inclined to trust them than you.
Getting Started with Social Media: 3 Tips
Getting into social media doesn’t have to be difficult or overwhelming (and we’re not talking about Facebook Advertising right now either). Keep these three tips in mind.
Choose your sites carefully: When it comes to choosing which social media sites you will use for your business, consider where your customers are. Facebook, Instagram, Twitter, LinkedIn and YouTube all have different audiences and purposes. Take the time to understand how each platform is used — and which is best for your business. While you should set up a profile on all sites for discoverability, focus your posting strategy on the most relevant ones. Instagram for instance is great for images while Facebook is great for links.
The 5-to-1 rule: A typical prospect doesn’t care about your latest announcement — they care about how you’ll help them. Aim to provide five pieces of useful content for each post about your own business. This will establish you as someone who is helpful and can solve their problems, rather bombarding your customers with a stream of requests to buy.