How To Select The Best Sydney Digital Marketing Agency

There are some key things to understand when choosing a Sydney Digital Marketing Agency for your Search Engine Marketing (SEM) campaigns, Search Engine Optimisation (SEO) activities, Email Marketing Campaigns and Social Media Campaigning.

Digital Marketing Agency For Small Business

December 6, 2019

There are some key things to understand when choosing a Sydney Digital Marketing Agency for your Search Engine Marketing (SEM) campaigns, Search Engine Optimisation (SEO) activities, Email Marketing Campaigns and Social Media Campaigning.

Your decision here can result in a massive leap in performance for your small business or it can be a huge waste of time, money and effort. Ideally with COG Digital, our goal here is to provide insights into how we operate as one of Sydney’s premiere Digital Marketing agencies but to also share with you what we know to be true for the online marketing landscape.

Understanding the complete suite of SEO, SEM, EDM, CMS, CRM, PPC, CTR, CRO… lost you already right? Digital marketing is a difficult set of online internet based activities that can confuse Sydney Marketing Professionals. For business owners, understanding Digital Marketing is more about knowing what it can do for a small to medium sized business. COG Digital know your time is precious, you’re limited in your capacity to upskill, or hire digital marketing career professionals, and you are already spread this across various business management tasks in your own business as it is. We know many of our clients leave the marketing of your business to the dark hours. But we also know the quality and quantity of digital content output is always going to be poor when its executed by this method. When the street lights come on is not the time to start trying to become a Digital Marketing Agency or Facebook Advertising Specialist. We know of many Sydney business owners that have seen the light and understand a reliable digital marketing agency is needed to assist them get into the digital marketing sphere of influence and begin to generate real content and communication.
Finding a Sydney digital marketing agency to take care of your companies digital marketing needs is not always easy, but it is a God-send when you discover one with an Australian based marketing team that are responsive to briefs and understand it is a partnership they are building together. The recent explosion of small BIG digital agencies across Australia has made cutting through the smoke and mirrors to find a Sydney digital agency to partner with a real gamble. The best digital marketing company may not be the agency winning the most Webby Awards. A digital agency partnership is as important as your sales team. The bigger Sydney Digital Agencies are getting broken up into smaller operations to achieve margin, its competitive for us out there. As online businesses becomes more competitive and working remotely becomes the new norm, these small start-up digital marketing agencies have little experience and are learning as they go often from your dollar – so really take time to assess what you are deciding to do before paying that first invoice.

Choosing the right digital agency to partner with is critical to your business success and the all important bottom line. The wrong partnership can quickly suck your budget down the gurgler and negatively impact your business P and L. So, here is the COG Digital recommendations for finding a Sydney Digital Marketing Agency that can assist your business generate qualified leads and perform from digital marketing activities.

Understand your companies digital marketing needs, which will then highlight your available digital marketing budget. You’ll need to consider service hours from the Sydney agency but also PPC spend and Ad budgets (ie: Google Ads, Facebook Ads, Instagram Ads).

The first step in the decision process is understanding your company needs and expectation of a digital marketing agency. The more clarity you can load into your briefing to your selected digital firm that explains your business requirements in terms of performance marketing, digital marketing, ecommerce websites and general digital strategy the more prosperous your conversations will be with any Sydney Digital Agencies you decide to consider in the early assessment process.

Understanding your broader company marketing budget first is key, and what your senior management team is expecting from actual marketing is also very important. Its hard to understand the metrics of digital marketing and this is not going to help if it’s mysterious from day one.

Sydney Digital Marketing Agencies rarely operate the same way – there is a ton of ways to deploy marketing campaigns and every agency is resourced to complete different tasks. It’s a pay-by-the-hour industry and you are paying professional digital producers and advertising managers and marketers to bid for ads, pay third parties and manage their time efficiently to solve complex competitive digital campaigns.

The best Sydney Digital Agency has professional Google Ad professionals and digital marketing experts and will create a strategic approach with what budget you have – they will also manage your expectations as results online are tough. When hiring COG Digital Agency we exceed expectations in service – and ideally over perform from what we have promised.

Demand that full transparency is on offer.

The first element you will encounter is transparency. Technically Digital Marketing is complicated, so if you are not across all the dark corners of digital you should look out for is and start with basic questions. Sometimes being new can be your best asset. This is often overlooked though it shouldn’t be. Assess a digital agency’s website (like COG Digital Work), if their physical office address isn’t immediately obvious, or their names or identities are hidden or obscure – raise a red flag. You want your digital agency to prove they are real professionals in Sydney, or at least have real case studies showcasing their digital marketing work proving their legitimacy as a Sydney Digital Agency. You can filter this really quickly, and use this to cull your first list. If an agency seems to be dodging the hard questions or throwing out some outrageous claims – another red flag. This task is a very simple one that separates the fakers from the pro’s. Many offshore marketing agencies are setting up rental office footprints and taking regional offices to show size, though this does not always promise quality. Obviously offering budget solutions often ends in budget results. If it sounds too good to be true… it probably is.

Many COG Digital Agency Sydney clients turn up in our Sutherland Shire office all battled and bitter. Suffering a bad experience with offshoring to India for example and they wish they came to us before they tried this method. Your company image is not worth risking and its ability to perform digital marketing should not be compromised by a few bucks. Our Australian Digital Marketing Team have witnessed this many times and it makes us furious – as it makes our job harder to prove out industry is legitimate and not all dodgy! Full transparency should be one of the key elements on your shopping list when looking to partner with the best Sydney Digital Marketing Agency for your online projects.

Does your brand agency have the cred?

Credibility is key, though often the more digital media advertising awards means the fee will be heading north. But that’s fine if you want the best digital agency in Sydney – you obviously will want to pay for it. Remember, digital marketing experts, developers and digital producers have spent their entire working life on their profession, they have been tertiary educated in their specific field and they’ll have a stack of experience in solving complex digital and online problems. Like a mechanic, if you have car troubles you don’t want a hack throwing in random solutions that might have you conking out on the M5 in peak hour. Best advice is to review and understand the digital agency  credibility points and their real provable experiences and see what they’re worth. Read through any client testimonials, review sites like The Loop or online reviews, and check to see if these are real time testimonials.

Don’t hold back on asking for references from the digital agency and their other clients, you can also ask them what jobs went south and didn’t end well. All digital marketing companies have had a rotten experience now and then, you’ll find when you get a clear answer here it truly shows their legitimacy as a Sydney Digital Agency.

Obviously looking at a marketing agency website specifically for ‘digital marketing’ it should look great, and online perform fantastically! This is their industry so it should be awesome. Any organisation advertising on Google Ads for instance is usually a reliable outfit as they have staff to pay and a business to run, so you will be important as a customer. For instance, search COG Digital Agency Sydney and watch COG Digital come up top! Our business cares and needs to continue doing good digital campaigns for our Sydney customers. Just a small piece of proof that is needed.

Often all the experience in the universe can be a bum-steer.

If you are needing a specific digital skill set, you will no doubt look for a digital website agency that has experience in your specific industry. Though note, most good Sydney marketing agencies will be able to use their experience ever from one industry to another. Good digital producers have a skill in intimately knowing how to communicate brand stories and deploying creative direction to showcase a companies brand flavour. If you have discovered a Sydney digital marketer that appears great but doesn’t have the experience, simply open dialogue about how they might be able to cross over their talent if there is a similar client or past project they can use to cross reference.

COG Digital has worked in many industries and understand that one approach does not always work for all. So our approach is to hold back a month prior works commence so we can research and learn the industry and hit the ground running. A key thing is to open up dialogue with your digital agency and ask how you think they will use their experience to meet your digital marketing brief and specific industry requirements. A good digital marketer will be able to take a beaten up brand and make it fly online through Facebook and Google, regardless of the industry or content. Mostly our digital agency team knows our savvy tactical approach when dealing with a damaged or dinged up brand will realign quickly to what is needed. COG Digital won’t throw the the stuff that works out the window, we take what is valuable and develop it further. We’re a top digital agency in Sydney and our digital team is in house and we can evaluate your industry, your competitors and devise an effective and strategic marketing solution.

Consider fairness, consider both the digital agency and your business – together.

Most digital agencies will refer to “the client side” and “the agency side”. COG Digital are obviously on the agency side, where you the client is on the client side. When you understand the digital marketing agency and their requirements to run a successful and growing company you will know they need to answer to their senior management team too. The faster you know their position you you’ll appreciate what they have to do to make it happen as a Sydney Digital Agency. They will have their client services managers, their senior management their website developers and digital producers. They’ll have their own IP and systems and processes which no doubt have been refined over thousands of ad clicks, campaigns, EDM deployments and projects over years. So you need to respect that as they are experts in solving your problems. Remember, you’ve come to COG Digital… I mean the Digital agency for help 🙂 And help you they can. So listen to their advice, but importantly understand their position and what processes they will take to reach the end results. Here the clarity you will achieve will help you build a long term relationship with your chosen Sydney Digital Marketing Company.

COG Digital dedicates account managers for our clients and here the relationship kicks off! Our inhouse digital marketing team has had experience working on both client side and agency sides and it’s our advantage because we consider both sides during the early stages and understand the solution our digital agency needs to deliver your business.

Your Big Choice!

You’ll ideally make a short list of Digital Agencies in Sydney. Obviously COG Digital wants to be the one for you! Have you asked your company what you and your team really needs from this client agency relationship. Everybody is seeking something a different from their digital agency relationships and if you can use the analogy of the dating game to this relationship then you’ll know that choosing a digital agency is like finding a bloke or chick to date.

Digital Marketing is a really fun part of running a company with a brand, when you partner with a great digital agency. Ideally you should choose an Sydney digital agency that you feel as though you will be able to have a laugh with, not hold back how you feel honestly and hopefully aligns with your comms team personality types, characters and generally ‘feels’ right.

My name is Luke Sullivan, and I am the business owner here at COG Digital. I enjoy working with clients who respect our opinion, myself and out team will always call it straight. Plus we all need to enjoy your working lives – this is key. We know clients who like their business will naturally do better. When you enjoy what you do your general day to day working life it will result in a stress free and positive business retaliation for myself and my our team.

We’re A Proven Sydney Digital Marketing Agency

COG Digital Agency Sydney know that when we optimise our clients brands, their business performs at a premium.

We start all projects with a comprehensive briefing and clear communication that is lead by our brand management team, and continues right through to project success and aftercare nurturing from our website developers, digital producers, SEO experts and Digital Marketing Gurus. Plus we’re proud supporter of Australian Digital Careers and regularly engage the local design community on websites like The Loop.

The clients that use our Digital services are a mix of small to medium enterprise businesses – here our value is truly transferred directly to our clients. We often become friends through our client partnerships that last years because our innovative and dynamic company loves partnering with clients that understand first class digital design and marketing communications provide a real lasting impact on their business.

Our Digital Agency is located in Cronulla, Sydney. We’re a hungry outfit and haven’t stopped doing our best since we opened our doors over 10 years ago. Our entire suite of digital marketing solutions are generated under the one roof, by a team of career professionals that are formally educated in graphic design, digital marketing, brand management, printing and website development.

Start a digital agency partnership with a proven and skilled marketing company.

Phone COG Digital Today (02) 9523 6007


COG Branding is human first. Great technology and software requires smart humans to guide and manage how they are implemented.

Our purpose is to create more time for business owners, and to nurture opportunities through to successful results. Over time it’s become apparent that our expertise is in being able to implement value for businesses when others are not able – and this continues to remain a core part of the COG Branding purpose.

Our delivery of digital solutions have smart people at the core, orchestrating customised strategies that use a variety of applications to obtain efficiency and operate optimally for Australian small businesses. We offer both packaged products and customised services – because not all of our clients’ businesses are the same.

Our Sydney Branding Agency has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully built to make them more profitable, sustainable and enjoyable.

The COG Branding structure ensures we are providing brand, marketing and technology solutions for Australian small businesses that are formed by true value. Our approach is in large part due to the robust structure of our broader business model. It’s COG Branding’s mandate to continually push hard and assist Australia in becoming more innovative, competitive and prosperous.

COG Branding leads as a technology and small business consultancy and operates as a brand and marketing agency. Our team has a high digital literacy ensuring the solutions and services we supply small businesses and brands are the most appropriate for the business, the most innovative and commercially viable.

We know you need a trusted professional brand and marketing agency to support your business. We’re focused on providing first class lead generation and digital marketing services, Where services are economical, simple to understand and deliver leads to ultimately perform well.

With this clarity on our clients needs, our experienced trusted Sydney digital agency offers free quotes and consultations, so to start succeeding online call us today. (+61 2) 9523 6007


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