Deus Ex Machina Bike Build Off WordPress CMS


    COG Digital is proud to deliver the WordPress Responsive Website for the Bike Build Off Event.

  • The Brief. 

    Deus Ex Machina approached COG Digital with a brief to deliver the responsive WordPress website design and development for the Bike Build Off Event.

    The brief from Deus to COG was pretty simple, build a global website that allows the hundreds of competition entrants to upload their content (images and descriptions of the motorbikes they built) and for the Deus brand to showcase the key locations in which the Bike Build Off event. These being Sydney, Venice Los Angeles, Tokyo Japan, Bali Indonesia and Milan Italy.

    A WordPress CMS, some domain management trickery and some hosting debacles, the hurdles to overcome made it a challenging project from the start.

    When you get a brief from a design powerhouse like Deus Ex Machina and Carby Tuckwell… you don’t wana blow it.

  • The Client.

    Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture.

    Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.

    The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

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  • The COG Digital Solution.

    The approach focused on simplicity to allow a dynamic content from the global bike builder community to be showcased online to celebrate the amazing collaborative the Bike Build Off is. 

    The website had a Shopify shopping engine and WordPress CMS (yeah… it was a bit messy – we inherited something a bit interesting in the back end). The CMS needed to be designed to allow the competition entrants to upload their material via the CMS securely and into the right geographic location. The key focus was to allow the entrants to upload their content, and then enable the judges to easily manage the content to discover the winners.

    With the mobile device key to the user experience for both brand advocate and competition entrant, the project had COG Digital being mobile first in our development and design approach.

  • The Results.

    A responsive and secure WordPress CMS platform, robust to handle global uploads and management of content. Enabling the Bike Build Off to continue being a successful event!

    When you’ve got exceptional design and a ridiculously deep pool from the global motorbike builder community – all we had to do was turn up with our A game. COG Digital provided Deus Ex Machina with UX Design, WordPress Development and superior Aftercare. Bike Build Off still continues today as a growing global event.

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  • COG Digital was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Digital Marketing Agency, we have experience working in a broad range of industries and business sectors.

    Our digital solutions deliver true measurable results for our clients, which is why we are entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built digital portfolios on how to drive the best results for our clients through innovative marketing and first class digital branding assets.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Digital Marketing Communication goals.

    If you or your business want to get serious about Digital Marketing then you can trust COG Digital’s experience and knowledge base.


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What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Digital for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running

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  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Digital is a Sydney Digital Marketing Agency.

We’re digital marketing professionals managing our clients digital assets which include all methods of marketing communications across digital platforms.

With the right digital management tactics and products the digital marketing of any brand will perform as a powerful business asset, delivering a performance based style of marketing activity.

The COG Digital goal is to ensure all hours and dollars spent towards digital conversion is justified, managed and delivering results.

Our digital producers and marketeers are strategic in how they view your brand and its online communication. COG Digital pursues commercial outcomes for our clients – we start with brand.

A brands digital marketing is how the core elements of the businesses brand is communicated directly to its targeted audience. Your brands customers are emotionally engaged on specific digital platforms and stimulated by specific content that cuts through and makes an impact. The COG Digital focus is to reinforce that initial ‘turn-on’ moment.

COG Digital provides digital marketing solutions for all types of brands. With the assistance from COG Strategy our offer in directing digital strategy is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based digital team understands that all our clients brands are different, and that’s why the COG Digital team love our job.

To have your brands Digital Marketing managed call the
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